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Freelance Digital Marketing Specialist & Search Optimization Expert (SEO) - Resume

Robert M. Stein

Glastonbury, Connecticut

bobstein@gmail.com 860.633.6578



Summary
 

Professional, reliable, flexible, intelligent and multitasking Internet Marketing & Search Engine Optimization specialist seeks position to use my analytical, statistical and creative knowledge and skills. Over a decade of involvement with PPC, SEO & SEM. Creator of over 100+ WordPress websites. Experienced with Google Analytics report creation, tag creation and data-mining as well as long-tail keyword & competitor research. Knowledge of Local SEO Citation Directory Submission, Blogging, Link Building, YouTube, Facebook, Twitter, Google+ and Pinterest marketing. Use white-hat SEO techniques to improve Local SEO Google rankings and drive targeted traffic to appropriate landing sites for optimum conversion rates and higher return on your marketing investment.


Experience


Connecticut Internet Marketing & SEO Glastonbury, CT 4/2014 – Present
Perform on-page and off-page SEO for clients. Research web page titles, long tail keywords, competitors and back link opportunities. Track and target user demographics via Google Analytics. Re-purpose existing press content into web format and publish to WordPress. Webmaster of http://connecticutinternetmarketingseo.com.


Senior Marketing Associate TicketNetwork 
Vernon, CT 3/2005 – 4/2014
Managed company PPC accounts with over $100k month budget including Google AdWords, Yahoo Search Ads and Microsoft AdCenter. Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns, directory submission, content creation and other white-hat techniques. Tracked user data via Google Analytics including statistical analysis of traffic sources . Established, maintained and promoted social media profiles on Facebook, Twitter and others. Authored ticket industry content to Ticketnews.com and TicketNetwork partners. Estimated daily and weekly gross revenue for executives and partners. Researched keywords, performed ad testing and competition keyword research. Led effort to create internal tool to use inventory database to create keywords for Google AdWords. Created WordPress websites to funnel traffic to ticket selling sites. Created weekly and monthly newsletters of sports, concerts and theatre event tickets on sales for internal and partners use. Automated and maintained billing system resulting in a two-day project being reduced to a 15 minute task resulting in thousands of dollars worth of outsourcing fees yearly.


IT Technical Support Consultant Stein Technologies, LLC 
Glastonbury, CT 9/2000 – 3/2005
Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products for clients . Troubleshoot network, printing and remote connectivity issues. Opened and closed technical support tickets. Assignments included supporting performing software upgrades, support for Lotus Notes and general computing issues.


Technical Support Specialist – Help Desk/Deskside IBM 
Cambridge, MA 6/1997 – 6/2000
Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees. Provided 2nd level desk side technical support to executives. Trained new hires in help desk systems and rules. System administration and creation of user accounts.


Marketing Assistant Microsoft
Farmington, CT 3/1995 – 3/1997
Oversaw the day-to-day management of Microsoft’s Connecticut office. Provided Internet marketing, computer and administrative support to the Connecticut District Manager & sales, consulting and marketing teams. Created spreadsheets, documents and presentations with Microsoft Word, Excel and PowerPoint. Coordinated the set-up of in-office corporate marketing efforts and briefings.


Skills 


  • Search Engine Optimization 10 years 
  • Search Engine Marketing 10 years 
  • Google AdWords 10 years 
  • Facebook 6 years 
  • Social Media Marketing 6 years 
  • Affiliate Marketing 11 years 
  • Long Tail Keyword & Competitor Research 10 years 
  • Microsoft Bing 2 years 
  • Microsoft Windows 11 years 
  • Microsoft Word 11 years 
  • Microsoft Outlook 11 years 
  • Microsoft Excel 11 years 
  • Microsoft Office 11 years 
  • Blogging 10 years 
  • WordPress Plugins & Themes 6 years 
  • Webmaster 11 years 
  • Content Creation 11 years 
  • Google Analytics 10 years 
  • Content Marketing 11 years 
  • Photoshop CS6 1 year 
  • TCP/IP Networking 2 years
  • HTML 11 years 
  • Remarketing 1 year 
  • Pinterest 2 years 
  • Blogger 8 years 
  • Marketing 15 years 
  • Twitter 8 years 
  • LinkedIn 3 years 
  • Market Research 11 years 
  • Promotions 2 years 
  • Help Desk & Computer Repair 8 years 
  • Public Relations 2 years 
  • Google Webmaster Tools 4 years 
  • Mac 11 years


Education

Bachelor of Science, Business Administration, Marketing Northeastern University

My résumé is also available on Linkedin.com, Monster, Beyond, Career Builder, Indeed and others.

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